HYPER-SOCIAL ORGANIZATION: ECLIPSE YOUR COMPETITION BY LEVERAGING SOCIAL MEDIA(ISBN 9780071714020） 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL.

"A thought-provoking read and a comprehensive introduction to

today's business challenges as social media and social networking

become increasingly vital to success. . . . Highly recommended."

--Choice magazine

"If you want to really understand what makes some online

communities thrive while others shrivel and fade, you have come to

the right place. Francois Gossieaux and Ed Moran understand just

what makes us all so social—as customers, as employees, and as

business partners—both online and off." -- David Rogers,

executive director, Columbia Business School Center on Global Brand

Leadership, author of The Network Is Your Customer

"The Hyper-Social Organization is not simply a guide

to navigate through the fundamental and far-reaching

transformations of today caused by social media, but it also

provides insight into how to optimize and profit from it." --

Mark Yolton, senior vice president, SAP

"To the extent that we can be 'human' with what we know—and

share it as freely as we possibly can—we'll go a long way toward

fostering a deeper level of trust with consumers. The

Hyper-Social Organization not only explains why that

happens--it also provides a road map for how to embed it in all

your customer-facing processes." -- Barry Judge, CMO, Best

Buy

"Rather than getting hung up on the 'media' side of social

media, Gossieaux and Moran have figured out that the real killer

app is the ability to create a 1:1 communication between your

customers and your brand." -- Marty St. George, CMO,

JetBlue

"With this book's simple yet profound pre*ions for all

parts of the organization, Francois Gossieaux and Ed Moran have

distilled the chaos, excitement, and fear business is feeling from

a world gone social into an elegant framework of understanding.

(And I’m buying books for my whole tribe.)" -- Janet Swaysland,

SVP of Social Media, Monster.com

About the Book:

Facebook. Twitter. YouTube. LinkedIn. Unless you're living in

the Stone Age, it's hard to ignore all the social networking tools

that have taken the world by storm. To keep up--and stay

competitive--you need to rethink how your organization interacts

with this brave new world. You need to stop marketing to consumers

and start socializing with communities who know what they like and

aren't afraid to share it. You need to understand the power of

social media—and use it to your best advantage.

You need The Hyper-Social Organization. Based on the

famous "Tribalization of Business Study"--a wide-ranging annual

survey conducted by Francois Gossieaux of Beeline Labs and Ed Moran

of Deloitte--this is the definitive guide to using social media for

organizational success. The book's surprising findings and in-depth

interviews will challenge everything you know about

corporate-consumer relations—starting with The 5 Steps to Being

Hyper-Social:

Forget technology—understand the four drivers of successful

communities.

Forget market segments and consumers—think tribes and

humans.

Forget company-centricity— think human-centricity.

Forget channels—think networks.

Forget process and hierarchies— think social messiness.

Social media is changing the world as we know it. This book

shows you how to change your organization and be on the leading

edge of the movement. Instead of marketing to general target

groups, Gossieaux and Moran reveal how you can refocus your efforts

to home in on what matters most to people—the communities or

"tribes" that are at the core of their "identities"—and unite them

through their shared passions, problems, responsibilities, wants,

and needs.

You'll discover how to establish a real human presence on the

Web and in social media communities and sites to open up a

naturally flowing, mutual—and mutually beneficial—exchange of ideas

and information. And you'll see what leading companies like Amazon,

Netflix, Microsoft, IBM, Marriott, Eli Lilly, and others are doing

right—and how you can do it too. Best of all, you'll hear

fascinating, in-depth interviews with today's trendsetters about

what their businesses are doing to become Hyper-Social. Being

social has always played a key role in success. Being a

Hyper-Social organization will take you to the next level.

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Francois Gossieaux is cofounder and partner at

Beeline Labs, a marketing innovation strategy firm, and a senior

fellow and board member at the Society for New Communications

Research (SNCR). He lives in New York, NY.

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