Competition Demystified(ISBN=9781591841807) 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

　　Bruce Greenwald, one of the nation’s leading business

professors, presents a new and simplified approach to strategy that

cuts through much of the fog that has surrounded the subject. Based

on his hugely popular course at Columbia Business School, Greenwald

and his coauthor, Judd Kahn, offer an easy-to-follow method for

understanding the competitive structure of your industry and

developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to

strategy has become frustratingly complex. It’s easy to get lost in

a sophisticated model of your competitors, suppliers, buyers,

substitutes, and other players, while losing sight of the big

question: Are there barriers to entry that allow you to do things

that other firms cannot?

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