你的下一个错误是致命的吗？ Will Your Next Mistake Be Fatal? 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

What catastrophes have in common -- and how to keep them from happening to you!

Introducing M3: the first systematic approach to

Managing mistakes so they don't lead to disaster

Building systems that prevent 'failure chains' from spiraling out of control

Avoiding failures in preparation, strategy, execution, and culture

Reducing the impact and cost of the mistakes you do make

Also includes coverage of the unique 'mistake chains' facing entrepreneurs and small businesses.

Every business disaster has one thing in common: the people in charge never saw it coming. The warnings were there. They didn't have to wreck their companies and their careers. But they let it happen. This book can keep it from happening to you.

You will make mistakes. If you don't, you're not taking enough risk. But you can make fewer of them. You can catch them early. Keep them cheap. Learn from them. Whether you're in a global enterprise or a garage startup, Robert Mittelstaedt shows how. His techniques apply to everything from culture to strategy, customer safety to market share. They won't just help you avoid catastrophe: they'll help you improve profitability and business value, too.

Introduction

Chapter 1 The Power of M3 and the Need to Understand Mistakes

Patterns of Mistakes and Exponential Growth Deadly Business Mistakes-Strategy,

Execution, and Culture

Can Technology Change the Odds?

Mental Preparation, Patterns, and Warning Signs

Chapter 2 Execution Mistakes

"Fly the Airplane"-Christmas Carols in the Everglades

Coca-Cola-Don't Change the Formula, Change the CEO

American Express Surprises the Market with Optima-Then Optima Surprises AmEx

Failing to Learn-Air Florida Flies North

Breaking the Chain with Skill and Extraordinary Luck-The "Gimli Glider"

Webvan-Do You Want Someone to Deliver Your Groceries?

Why Do We Fail to Learn?

Insights

Chapter 3 Execution Mistakes and Successes as Catalysts for Change

Intel and the "Father Knows Best" Response

Tylenol Relieves a Headache

"We're Not Going to Make the Airport"- The Case for CRM

New Coke-Understanding Customers and Capabilities

Insights: Different Products and Services with

Similar Lessons for Transformation

Chapter 4 Strategy--How Do You Know It's a Mistake?

Xerox-No Walk in the PARC

Motorola's Reinventions-Does a Cat Have Nine Lives?

Kodak-Doing Everything "Right" for 100 Years

Recognizing Strategy Mistakes and

Competitive Changes

Chapter 5 Physical Disasters with Cultural Foundations and Business Implications

Titanic

Three Mile Island

NASA-Launch Unless Proven Unsafe

Common Cultural Issues

Insights

A Note on Big Ships, Big Planes, and Nuclear Power

Business Parallels

Chapter 6 Cultures that Create "Accidents"

Myopia as a Fatal Business Disease

Ford/Firestone-When the Rubber Leaves the Road

Enron-Living on the Edge and Loving It

Chapter 7 Mistakes as Catalysts for Cultural Change

Chapter 8 Economics at Work:Watching Entire Industries Lose it

Chapter 9 Mistakes Aren't jst for Big Companies-Small Company Chains

Chapter 10 Making M3 Part of Your Culture for Success

Appendix A Summary of Instghts

References

Index

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作者简介：

　　Robert E. Mittelstaedt Jr. is Dean and professor of the W. P. Carvey School of Business, Arizona State University, and former, Vice Dean and Director, Aresty Institute of Executive Education, The Wharton School. He has consulted with organizations ranging from IBM to Weirton Steel, Pfizer to the U.S. Nuclear Regulatory Commission, and is a member of the board of directors of three corporations in electronics and healthcare services businesses.

书籍介绍

Book Description

Robert E. Mittlestaedt, Jr. identifies the common factors beneath massive failures ranging from the Titanic to Firestone Tire, Three Mile Island to "New Coke." Why did they happen? What could have prevented them? How did they spiral out of control? Drawing on these lessons, he introduces the first systematic approach to managing multiple mistakes so they don't lead to disaster.

Mittelstaedt addresses errors in preparation, execution, strategy, and culture. He shows how to build internal systems that trigger loud and actionable alarms before "failure chains" accelerate beyond control. These techniques don't just apply to high-profile disasters: they're equally valuable in helping you avert failures arising from mistakes in operations, analyzing markets, understanding customers, designing and implementing strategy, or directing capital investments.

This title focuses on what catastrophes have in common - and how to keep them from happening to you! It introduces M3: the first systematic approach to - managing mistakes so they don't lead to disaster; building systems that prevent 'failure chains' from spiraling out of control; avoiding failures in preparation, strategy, execution, and culture; and reducing the impact and cost of the mistakes you do make. The book also includes coverage of the unique 'mistake chains' facing entrepreneurs and small businesses. Every business disaster has one thing in common: the people in charge never saw it coming. The warnings were there. They didn't have to wreck their companies and their careers. But, they let it happen. This book can keep it from happening to you. You will make mistakes. If you don't, you're not taking enough risk. But, you can make fewer of them. You can catch them early. Keep them cheap. Learn from them. Whether you're in a global enterprise or a garage startup, Robert Mittelstaedt shows how. His techniques apply to everything from culture to strategy, customer safety to market share. They won't just help you avoid catastrophe: they'll help you improve profitability and business value, too.

Book Description

What catastrophes have in common -- and how to keep them from happening to you!

Introducing M3: the first systematic approach to

1.Managing mistakes so they don't lead to disaster

2.Building systems that prevent 'failure chains' from spiraling out of control

3.Avoiding failures in preparation, strategy, execution, and culture

4.Reducing the impact and cost of the mistakes you do make

5.Also includes coverage of the unique 'mistake chains' facing entrepreneurs and small businesses.

Every business disaster has one thing in common: the people in charge never saw it coming. The warnings were there. They didn't have to wreck their companies and their careers. But they let it happen. This book can keep it from happening to you.

You will make mistakes. If you don't, you're not taking enough risk. But you can make fewer of them. You can catch them early. Keep them cheap. Learn from them. Whether you're in a global enterprise or a garage startup, Robert Mittelstaedt shows how. His techniques apply to everything from culture to strategy, customer safety to market share. They won't just help you avoid catastrophe: they'll help you improve profitability and business value, too.

Stay on track. Stay off the front page of The Wall Street Journal. Read this book.

Book Description

Height (mm) 238 　　　　　　 Width (mm) 155