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　　Innovation may be the hottest discipline around today—in

business circles and beyond. And for good reason. Innovation

transforms companies and markets. It’s the key to solving vexing

social problems. And it makes or breaks professional careers. For

all the enthusiasm the topic inspires, however, the practice of

innovation remains stubbornly impenetrable. 　　

No longer. In The Little Black Book of Innovation, long-time

innovation expert Scott D. Anthony draws on stories from his

research and field work with companies like Procter & Gamble to

demystify innovation. In his trademark conversational and lively

style, Anthony presents a simple definition of innovation, breaks

down the essential differences between types of innovation, and

illuminates innovation’s vital role in organizational success and

personal growth.　　

This unique hybrid of professional memoir and business guidebook

also provides a powerful 28-day program for mastering innovation’s

key steps:　　

? Finding insight

? Generating ideas

? Building businesses

? Strengthening innovation prowess in your workforce and

organization　　

With its wealth of illustrative case studies and vignettes from a

range of companies around the globe, this engaging and potent

playbook is a must-read for anyone seeking to turn themselves or

their companies into true innovation powerhouses.

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Scott D. Anthony is the managing director of Innosight, a global

strategic innovation consulting and investment firm. He is the head

of Innosight's Asian headquarters in Singapore. He has worked with

clients ranging from national governments to companies in

industries as diverse as healthcare, telecommunications, consumer

products, and software. He has authored The Silver Lining and

coauthored Seeing What's Next and The Innovator's Guide to

Growth.

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书籍介绍

This title offers a fresh and accessible approach to demystifying innovation. Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In "The Little Black Book of Innovation", long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day programme for mastering innovation's key steps: Finding insight; Generating ideas; Building businesses; and, Strengthening innovation prowess in your workforce and organization. With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation power-houses.